ALICE ZHENG
AVAILABLE FOR WORK

CASE STUDY — 2019

Lasagna Design Philosophy

A visual identity and illustration system exploring a playful, layered design philosophy.

Lasagna Design Philosophy project cover image
ROLE
Illustrator & Designer
TEAM
Solo project
TIMELINE
3 months (2019)

01 — BRANDING

Building a visual language

I created this motion graphic video to illustrate my UI/UX design philosophy as "making lasagna," as I was transitioning into this field.

I see the UX design process as making lasagna. In the beginning, observation and fresh ideas get shared, mixed, and boiled down. Then, multiple layers of researching and testing are the keys to crafting useful and thoughtful user experiences. All the rich flavors and satisfaction are ensured by insights and refinements.

The visual branding of this video is composed of primary colors and geometric illustrations, which bring the simplicity and playfulness to the theme.

Energy Monitoring App project cover image

02 — GALLERY

Selected scenes

The process of making lasagna enlightens me to visualize the design innovation process in a humorous way. As a cooking enthusiast, I found that being creative with natural context is a shared characteristic between making food and designing a human-centered user experience.

Energy Monitoring App project cover image
Energy Monitoring App project cover image
Energy Monitoring App project cover image
Energy Monitoring App project cover image

03 — FINAL VIDEO

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